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News
20
Nov 2020
Customer Lifetime Value: the what, when and why of lifetime value modelling
Andy Kilbane outlines the importance of the lifetime value modelling metric in preparation for our upcoming webinar.
Reports
From Concierge to CEO: a hybrid approach to segmentation that brings ‘guest missions’ to life.
Our hybrid segmentation work for Warner Leisure resulted in new guest missions that enables personalisation of marketing outputs.
Segmenting Segmentation: a hybrid approach to understand the who, what and the why of your customers.
When placed at the heart of the business, segmentation can steer marketing strategy and improve customer understanding. But is there a better way to approach segmentation?
Webinars
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