Realise UNLIMITED is a boutique analytical consultancy founded in 2007 by insight professionals. We specialise in helping organisations understand more about their customers with the delivery of their CRM or Digital Strategy. The team have an extensive background in analytics & data science and are subject matter experts. We pride ourselves in our breadth and depth of knowledge of technologies and methodologies.
How We Do It
At Realise UNLIMITED we deliver outstanding results for all our clients. Our values and ethos have helped drive exceptional growth and are a testament to our talented team and how we like to do business. We don't deliver analytics, we deliver benefits.
You need business-focussed, action-oriented insight that you can understand. We achieve transparency and trust by communicating in your language about the things that are important to you and your business, whatever those challenges may be.
We are a team of bright sparks. An energetic, creative group of seasoned professionals who boast over fifty years of 'hands-on' experience. We use the latest techniques and technologies creatively and innovatively to achieve maximum value.
We work collaboratively with you and your team on-site or off-site integrating ourselves into your ways of working and processes. We become a seamless extension of your internal team.
Dr. Stephen Welch
Stephen is a true ‘Maths Geek’ having gained a 1st class honours and PhD in Mathematics from Birmingham University. Whilst he can talk maths very well, he also talks business and offers that ability to translate business problems into value add insight projects.
He started his career in the public sector using his skills to build school funding models for the Department of Education. After receiving a really good grounding in how to properly manage insight projects, Stephen moved into the private sector. He spent several years building new insight functions in various sectors including retail, media and financial services before co-founding Realise UNLIMITED.
Stephen has a good cross-section of insight skills but is especially focussed on helping companies leverage their data. This could be by making better use of existing insight teams or by the setting up of new ones. He is extremely business focussed and probably too often asks the question ‘so what’ when numbers are presented.
Outside of Realise UNLIMITED, Stephen is a skilled go player and not so skilled golfer. If only he could find the formula for the perfect golf swing!
Chief Analytics Officer
Ian is a kiwi (although he was actually born in Bedford!) and has degrees in Maths and Economics from the University of Otago.
Ian started his career in New Zealand undertaking analysis for a market research company. After moving to the UK in 1998, he decided to support his love of travelling by contracting. This included stints at the likes of: Iceland, Sainsburys, ClarityBlue, PostOffice, Debenhams and Aviva. 10 years (and several trips around Africa and India) later he was still contracting but wanted to make more of a difference – hence he co-founded Realise UNLIMITED.
Whilst technically very strong, Ian is extremely focussed on value add. He likes to ensure that insight is aligned to the business strategy and that business stakeholders know what they are getting. He is SAS trained but likes to embrace new technologies. He has seen the insight landscape change dramatically during his career with the focus now being more on the likes of big data, programmatic and new languages such as R and Python.
After satiating his desire for travel, Ian now prefers to focus on his beautiful family and trips to and from football and rugby. He still needs to persuade his boys to support the All Blacks rather than England though!
A fully integrated agency group with human understanding at the heart. Our four, award-winning divisions; marketing, communications, insight & analytics, and digital, drive our creativity and define our solutions. Our mission is to create genuine business advantage for clients and we do this by uncovering behaviour-led insights from the Human Understanding Lab that are critical to powering performance. UNLIMITED's Human Understanding Lab informs, validates and fine-tunes effective solutions for our clients and consists of a tight-knit community of expert neuroscientists, research practitioners, trends analysts, data scientists and behavioural scientists.
Realise UNLIMITED is proud to be part of the Insight & Analytics division of UNLIMITED.