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Lifetime Value (LTV): The answer to life, the universe and everything?

Forbes, Entrepreneur and Marketing Week have all testified that customer lifetime value (LTV) is the only metric that matters, and failing to calculate it can put you behind your competitors. So is it the answer to life, the universe and everything?

Accelerate your data to navigate COVID 19

COVID-19 has fundamentally affected all of our lives. Who would have predicted when it was first discovered in China that 6 months later the world would essentially be under quarantine.

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