OUR THOUGHTS
NEWS | WEBINARS | REPORTS
News
26
Aug 2021
The web is becoming more closed.
Ian Bobbett, Chief Analytics Officer, outlines how data can overcome increasing privacy and security concerns online.
16
Jul 2021
The time for data science is NOW.
Janice Ho identifies the key forces that will shape how marketers adopt data science in 2021 and beyond...
03
Jun 2021
Data: if you cannot measure it, you cannot improve it.
Lucy Spooner, Senior Consultant at Realise Unlimited, describes how data will continue to be paramount to success in 2021 and ...
30
Mar 2021
Reflections on the MRS AI | Data | Analytics Virtual Summit.
After presenting at the MRS AI | Data | Analytics Virtual Summit, Stephen Welch considers the age old need for unified data a ...
12
Mar 2021
Data analytics, but distanced...
Cara Chan considers the new landscape of working from home and how remote analytics leadership can help when "cut off from th ...
02
Feb 2021
A tough (Wal)nut to crack?
Ian Bobbett shares his experience of bridging the gap between data analytics and market research with sister agency, Walnut U ...
28
Jan 2021
NLP: how machine learning can make sense of unstructured data
Mike Gunter explains how NLP is already a staple of everyday life and its power to interpret messy human language data.
20
Nov 2020
Customer Lifetime Value: the what, when and why of lifetime value modelling
Andy Kilbane outlines the importance of the lifetime value modelling metric in preparation for our upcoming webinar.
Reports
From Concierge to CEO: a hybrid approach to segmentation that brings ‘guest missions’ to life.
OUR THOUGHTSNEWS | WEBINARS | REPORTS News 26 Aug 2021 0 The web is becoming more closed. 26 Aug 2021 News Tom Walsh 0 Ian Bobbett, Chief Analytics Officer, outlines how data can overcome increasing privacy and security concerns online. 16 Jul 2021 0 The time for data science is NOW. 16 Jul 2021 News […]
Segmenting Segmentation: Webinar from Realise Unlimited
Managing Director, Dr. Stephen Welch, discusses hybrid segmentation as a route to getting closer to your customers.
Lifetime Value Metrics: how to truly measure customer value over time
Managing Director, Dr. Stephen Welch, reveals the secrets of tapping into future customer value
Webinars
Segmenting Segmentation: Webinar from Realise Unlimited
Managing Director, Dr. Stephen Welch, discusses hybrid segmentation as a route to getting closer to your customers.
Lifetime Value Metrics: how to truly measure customer value over time
Managing Director, Dr. Stephen Welch, reveals the secrets of tapping into future customer value