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05
Sep 2024
What does a T-Rex have to do with data science?
For our recent project with LNER, we worked on their Carbon Saving Departures Board - a new initiative designed to demystify ...
15
Jul 2024
The Role of Data Discovery in Building a Strong Analytical Function
In today's data-driven world, businesses increasingly rely on intelligence to make informed decisions and seize opportunities ...
25
Apr 2024
Navigating the Business Intelligence Landscape: Choosing the Right Tool for Your Business
In the rapidly evolving world of business intelligence, choosing the right tool for your organisation can be a daunting task. ...
28
Mar 2024
Enhancing Data Insights with Digital Dashboards: A Unified Approach to Customer Experience Analysis
In today's fast-paced digital landscape, understanding the intricacies of customer behaviour is vital for businesses striving ...
08
Mar 2024
Unlocking Customer Engagement: The Power of Engagement Scoring
In today's fast-paced business landscape, understanding your customers' needs and preferences has never been more critical. W ...
27
Feb 2024
Enhancing Pricing Strategy with Price Elasticity and Discounting Analysis
How can businesses ensure they are setting the right prices and running effective promotions? The answer lies in understandin ...
31
Oct 2023
Time to rethink customer insight – this is the new normal
The much-anticipated "new normal" is here, but what does it entail? Let's explore the transformative shifts that have taken p ...
07
Sep 2023
Navigating the Norms of Remote Work and Home Office Ergonomics
The shift to remote work, fuelled by tools like Microsoft Teams, has become the new norm for many, but it has also led to unf ...
27
Jul 2023
The Art of the Number: Mastering Accuracy with Fermi Estimation in Data Analysis
Fermi estimation – a powerful technique that enables data analysts to sense-check their numbers and enhance the reliability o ...
27
Jul 2023
AI Unleashed: The ChatGPT revolution and what that means for humanity
What exactly is ChatGPT, and why does its widespread adoption raise alarm bells for some of the brightest minds in the field?