Make better business decisions through analytics and data science.

Formerly known as Model Citizens

Welcome to a world where measurable business value is delivered as a service. We use data to understand your customer behaviour which helps you build better relationships.

What we do

We are a results focussed data analytics consultancy that helps you get more customer understanding from your data and insight.




Data Driven Decision Making

Harness the power of data science...

Remote Analytics Leadership

Plug the leadership gap...

Strategic Change and Capability Assessment

Ensure your analytics function grows with business need...

Who we do it for

Unravelling the value of loyalty
Sky launched a new loyalty proposition and wanted to understand the ROI of the programme. Our clustering methodology mapped the value of the different tiers and enabled Sky to plan future investment and understand where the scheme was driving value.
Proactive retention
Churn models don’t work well for low frequency businesses – so we developed and automated 43 models to understand when customers are likely to book and travel and the most likely destination and style of holiday to automatically make the best retention decisions
Creating an Insight capability
BNY Mellon wanted to maximise the value it gets from data and grow marketing as a revenue stream. We carried out a capability assessment to benchmark all aspects of the data function and generated a roadmap to support marketing and CRM ambitions

  • At Fortnum’s, we see the positive proof of Realise Unlimited’s clear strategic thinking and attention to detail every day. As an agency and on an individual level, they’re intelligent, adaptable and genuinely collaborative. I would highly recommend them."Fortnum & Mason Head of Marketing & Online

  • I have repeatedly engaged Realise Unlimited through roles at various organisations and they always deliver. They are clever but engaging people who, most importantly, get how businesses tick.Aviva CMO


We'd love to hear from, if you have any questions then please don't hesitate to contact us