Data analytics can help you understand more about your customers. Analysing their behaviours, attitudes and actions can uncover more about your customers than you knew possible.
Knowing your customers goes beyond interpreting what they say, but also knowing what they do, don't do, and why...
Knowing your customers better means more effective and personalised marketing, which ultimately leads to better financial success.
After presenting at the MRS AI | Data | Analytics Virtual Summit, Stephen Welch considers the age old need for unified data and market research functions.
Cara Chan considers the new landscape of working from home and how remote analytics leadership can help when "cut off from the source" of data.
Ian Bobbett shares his experience of bridging the gap between data analytics and market research with sister agency, Walnut Unlimited.