Make data driven decisions to empower your business.


Formerly known as Model Citizens


Welcome to a world where measurable business value is delivered as a service. We use data to understand your customer behaviour which helps you build better relationships.




Did you see us in the Raconteur’s Insight Economy?



We’ve been working with Walnut Unlimited, our sister agency in the Unlimited Group, to explore the possibilities when data science and market research are combined to truly understand customer behaviour.

Companies are effectively trapped by not approaching insight from both sides, instead running simple surveys or demographic profiles in isolation. When they introduce advanced analytics, and blend research, new and existing data, and behavioural economics, they can see why customers really think, feel and act the way they do.Dr. Stephen Welch, Realise Unlimited

What we do


Often the business question being asked isn’t the real underlying issue – our job is to get to the bottom of this. We bring together data from multiple sources and carry out value add analysis to make your business perform better.



Are you confident you can deliver your business strategy and targets given your data and insight capability? We help you shape your business strategy by using insight to make the right connections.



We love a challenge and can provide expert insight support. Be it implementing campaigns or building segmentations we work with you to reach your goals and get the best business value from your data.



You know you want to make better use of your data and insight but you don’t know where to start – we do! We help align your people, processes, technology and data to deliver against your strategy.



We squeeze out that extra bit of incremental sales by using innovative cutting edge techniques. By using our business focused, action-orientated insight and applying our tailored analytics we deliver your business goals.



We love to solve business challenges


Who we do it for


Unravelling the value of loyalty
Sky launched a new loyalty proposition and wanted to understand the ROI of the programme. Our clustering methodology mapped the value of the different tiers and enabled Sky to plan future investment and understand where the scheme was driving value.
Proactive retention
Churn models don’t work well for low frequency businesses – so we developed and automated 43 models to understand when customers are likely to book and travel and the most likely destination and style of holiday to automatically make the best retention decisions
Creating an Insight capability
BNY Mellon wanted to maximise the value it gets from data and grow marketing as a revenue stream. We carried out a capability assessment to benchmark all aspects of the data function and generated a roadmap to support marketing and CRM ambitions


  • At Fortnum’s, we see the positive proof of Realise Unlimited’s clear strategic thinking and attention to detail every day. As an agency and on an individual level, they’re intelligent, adaptable and genuinely collaborative. I would highly recommend them."Fortnum & Mason Head of Marketing & Online

  • I have repeatedly engaged Realise Unlimited through roles at various organisations and they always deliver. They are clever but engaging people who, most importantly, get how businesses tick.Aviva CMO