Data analytics can help you understand more about your customers. Analysing their behaviours, attitudes and actions can uncover more about your customers than you knew possible.
Knowing your customers goes beyond interpreting what they say, but also knowing what they do, don't do, and why...
Knowing your customers better means more effective and personalised marketing, which ultimately leads to better financial success.
Lucy Spooner, Senior Consultant at Realise Unlimited, describes how data will continue to be paramount to success in 2021 and beyond.
After presenting at the MRS AI | Data | Analytics Virtual Summit, Stephen Welch considers the age old need for unified data and market research functions.