Get a deeper understanding of the big five personality characteristics, needs and values of your key audiences.
Database marketing emerged in the 1980s to support putting the customer at the heart of marketing strategies. Back then it relied almost solely on behavioural data to determine the who, what & how of your marketing plan but in more recent times social media, online forms and recorded conversations (e.g. call centre interactions) have exploded and along with it a new unstructured data source that can be unlocked about the customer.
But why is this important; because it adds a very important missing piece to the jigsaw – tapping in to the motivations, emotions and the personalities of a customer better informs the customer experience through creative content, tone, language and the right messaging that are just as important in driving action as behaviours.
Analysing the differences in words that people use within their social messages can help you understand their feelings and sentiment towards your brand or product.
Have you ever asked yourself...
Whilst access to these data are becoming easier and easier, analysing it in a way that produces actionable outputs is less so. By using sentiment analysis and NLP techniques, Realise uncover the motivations and emotions of core audiences. Meanwhile, clustering and psychographic profiling unlock hidden personality traits that can be linked to common behaviours within the same customer type.
Together, Realise can create more nuanced and better informed personality profiles that better guide marketing, customer and creative strategies. We will work with you to ensure this is the right solution for the business opportunity you are looking to address using robust data as the starting point.