Newness is always exciting; be that a new year and the resolutions that come with it (have you managed to keep yours?), establishing new routines or starting a new job.
For many, the hunt for a new job begins as a new year comes around. And often, once the excitement wears off and new job reality kicks in, starting a new role can be very daunting. You’re presented with a list of targets (often set before you join), a budget (that is definitely not going to be big enough) and one big question: how long will it take you to reach your targets?
Stop. Take a deep breath. Having a clear strategy and key milestones from day one isn’t always possible, but with a stake in the ground and targets on the horizon, it’s just a matter of creating a road map to get there.
The first step is to work out where you are (hopefully you managed to find the new office!) in terms of the key metrics that will help you reach your targets.
How many people are on the base? How many contactable? An audit of any reporting/insight – is it fit for purpose? Accurate? An audit of the data – is it robust? An audit of how you are collecting data – GDPR compliant? Is it in keeping with the brand? Standardised? All opportunities realised? What’s your team like? Any good? What’s your tech stack? Is it fit for purpose? Once you have the answers to these questions you can move to step two.
The second step is to consider what needs to happen to get you from where you are now to