A true vision of the customer mindset is essential for any company in interpreting what will be purchased and why. As businesses compete for popularity in a demanding economy, the ability to explain, predict and influence customer behaviour is crucial in creating stronger relationships with customers and the successful development of products and campaigns.
This requires a combination of data science, to understand what people are doing alongside market research, neuroscience and behavioural economics to discover why. Joined up, this insight provides enhanced understanding, enabling businesses to make better strategic decisions.
The close relationship and expertise of Realise Unlimited and Walnut Unlimited as sister agencies in the Unlimited Group allows for this seamless blending of data and research. These combined services can understand customers, enhance marketing and communications and personalisation of products, enabling profitable change. The route to doing so is joining together the ‘what’ and the ‘why’ of behaviour to secure strong lifetime value.