Today sees the launch of Realise Unlimited, formally Model Citizens, as the latest acquisition for Unlimited Group as it continues to invest in key growth areas, including advanced data analytics to strengthen its offering.
Realise Unlimited, which helps brands make data-driven decisions to maximise growth and profit, will sit centrally within the Group and pivot across all of the agencies, enhancing the capabilities of its existing businesses across CRM, PR, Social & Influencer, B2B Marketing, Digital Transformation, Health and Insight.
Realise Unlimited has delivered over £250million in incremental benefits to over 100 blue chip companies since its launch in 2007. The acquisition comes at a pivotal moment for all industries as GDPR and the handling of data, particularly with regards to security, has created a highly sensitive and complex arena. Positioned right in the centre of the agency offices in Soho, London, Realise Unlimited’s unique approach to data analytics will make sure that Unlimited Group remains ahead of the game.
Unlimited Group CEO Michael Richards comments; “This is a monumental moment for the Group and we are delighted to bring Realise Unlimited into the family. Advanced data analytics presents one of the most exciting opportunities in our industry and this acquisition gives us both the credibility and platform to super-charge our offering. With Realise Unlimited at the heart of our offering, we can now truly and forensically rip the lid off and turn our clients’ big data into even bigger profits for them.”